The Market Still Doesn't Appreciate Ford's Future
Pick any metric for measuring a business, and Ford looks like a winner.As we mentioned earlier, sales are up 19% since 2009. On top of that, gross margins have doubled from 7% in 2008 to 13.8% in 2012. The debt level has fallen from $148 billion to $103 billion. Earnings per share have risen from a loss of $6.50 to a gain of $1.50. The company went from life support to paying $1.7 billion in dividends. (And as I always say, dividends are an excellent sign of financial health.) Return on equity has hit 33%, better than 464 of the 500 stocks in the S&P 500.
If you were to show someone those numbers, they'd probably guess the stock is trading for an inflated valuation. That kind operating performance must belong to some high-priced growth stock.
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The stock has been rising steadily... but it's still cheap.

Based on the stock price, the market is still waiting on Ford to complete its turnaround. Most people don't realize... it's already happened.
Here's part of why investors have been slow to recognize Ford as a quality investment.
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Then there are pension obligations. Right now, Ford has $64 billion in pension assets and figures to owe $82 billion, an $18 billion gap. Wisely, Ford uses a reasonable expected return on assets of 7.4%... less than others, like General Electric at 8% or apparent super-investors Delta Air at 8.9%.
Overall, for a business generating $3.4 billion in free cash flow per year, the pension gap seems manageable.
Neither of these objections – or any others that I can think of – justify Ford's low price today.
Even if the turnaround slows, Ford's low price gives it a large margin of safety. It simply shouldn't decline much from here, no matter what happens.
Now's the opportunity for us to become shareholders before the broader market gets wise to just how well Ford's performing.
Action to take: Buy Ford Motor Co. (NYSE: F) up to $17.50. Please use our standard 25% trailing stop to protect your capital. And follow our position-sizing rule of limiting individual stock holdings to 4%-5% of your investing portfolio.
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